I build analytics for businesses — including my own page. Everything below is collected in real time: events, funnel, visitor behavior. My approach in miniature.
Ivan Lopatkin
Helping companies understand their business through data
Numbers by themselves mean nothing. I turn them into a language that business can use to think and make decisions.
Contact meliveThis site analyzes itself
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visitors
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avg. time on page
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reach the contacts
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“contact me” clicks
How visitors read this page
Who I am
Analytics Manager at MTS Urent & Jet — the largest kick-sharing platform in Russia, CIS and Latin America. I extract data from various sources and turn it into clear stories: where customers are, where money is, where weak spots are, and where to move next.
I also help small businesses: owners don't need SQL — they need to understand if they're making money this month, who their customers are, and what keeps them. That's exactly what I provide.
What I do
I don't overwhelm business with terms and charts for the sake of charts. Instead:
- I show where business earns and where it loses
- I explain why customers leave or stay
- I make expenses and revenues transparent and predictable
- I build or develop analytics teams if the company needs a turnkey system
Case Studies
MTS Urent & Jet
built a metrics and forecasting system, made P&L transparent and manageable for management.
Russian Post
helped top management transition from Excel to interactive dashboards, and built operational analytics: accelerated first and last mile, reduced backlogs and delays, decreased shipment losses.
Beeline
worked in big data, created internal products and B2B solutions based on spatial analysis of mobile operator customers.
Small Business
implemented sales and marketing analytics: UTM tags, Telegram bots, access to digital content. Owners started seeing what brings money and what doesn't.
Testimonials
«I was running around with Excel files and notebooks. Spent a huge amount of time on manual work. With Ivan, we built a platform that allowed us to manage a league of predictors and attract new participants».
«Together with Ivan, we made our communication channels analyzable, built funnels through the platform: website, telegram bot, CRM».
Contacts
Want to understand what's happening with your business — and what to do about it?
Write to me, and we'll find a solution.
